The Luther Rose kit includes a Martin Luther minifig holding the 95 Theses along with bricks to build a 3D Luther Rose. The Luther Rose has already been built for you.
 
Price Breakdown:
Bricks - $12.30
Minifig - $5
Box - $5
Labor and Handling - $7.10
You pay $29.40
 
How are we able to sell our sets at such an afordable price compared with comporable sets from other building brick brands? The characters and stories we feature are real-life figures or come from the public domain. We do not have to pay expensive licensing fees. Additionally, our sets, minifigs, storybooks, and boxes are all designed in-house by artists commited to sharing inspiring stories at the lowest price possible. The leading brand averages a price of about $0.11 per brick where we are able to come in under $0.09 for our sets. Those savings add up.
 
Grab one of these first edition sets before they're all gone!